Electric Kick Scooter Racing & EICMA Adopts New Logo and Slogan

Not only do we have the eSkootr Adrenaline-Pumping Electric Kick Scooter Racing Series for you this week but we also have information on EICMA Adopting a New Logo and Slogan Ahead Of the November 2021 Event for you. AMERiders has the information on both for you.

High speed e-scooters hit speeds of speeds of 60 mph.

Electric kick scooters have been around for several years now. Traversing the urban environments in several cities all over the world, electric kick scooters have proven themselves as handy and dependable, albeit sometimes controversial personal mobility devices. Having said all that, it is rather surprising that a professional racing series involving these electric scooters has yet to be established.

The dawn of electric power sports has ushered in tons of exciting racing series. Among these comes a new racing series that centers around electric kick scooters. However, these aren’t any ordinary kick scooters. You see, eSkooter, slated to launch sometime in 2022, is expected to become the first international championship series for electric scooters. If you thought that any old electric kick scooter would be suitable for the eSkootr race in the series, you would be dead wrong. As mentioned earlier, these are not your ordinary electric scooters, no, the scooters can reach speeds faster than 100 kilometers per hour.

Electric Kick Scooter

Certainly, piloting an electric kick scooter at these speeds could be a rather harrowing experience. As such, it really isn’t surprising that the racers in this series sport motorcycle-like racing suits. Specifically, the electric kick scooter to be used in this racing series will be the eSkootr S1X, which is equipped with an air dynamic body, 6.5-inch alloy wheels, and produces 12 kW of maximum power output. It weighs a rather hefty 35 kg and draws power from a 1.33 kWh battery pack which gives it an autonomy of just 8 to 10 minutes.

As such, we can expect the races in this series to be rather short, sprint-type events, as opposed to long-distance, multiple-lap races such as that in other electric power sports. On average, the eSkootr racing circuits will cover a distance of around one kilometer and will have around 30 participants in a grid-style race. It will certainly be very exciting to see all the thrills and spills this new, exhilarating two-wheeled racing series will bring to the table.

EICMA Adopts New Logo And Slogan

Electric Kick Scooter

EICMA, like so many things, was canceled in 2020. As of August 25, 2021, it’s currently on the calendar for November 23 through 28. It will take place in its usual venue, at Rho Fiera Milano in Italy. To usher in a new era of showcasing the best that the motorcycle industry has to offer, EICMA unveiled its new logo and slogan on August 24.  

The logo shows a simple red wheel and front fork combination from a motorcycle, seen from the left side in profile. The new slogan is “Esposizione Internazionale Delle Duo Ruote,” or “International Two-Wheeler Exposition” (sorry, MP3 and Niken GT, but you can’t sit with us). 

EICMA says it stuck with the color red on its new logo to symbolize its continuing passionate love of all things on two wheels. I mean, fair enough. The wheel also apparently symbolizes the world through which riders travel, and the forks represent the industry that makes it all possible, according to EICMA. It was designed by Lorenzo Marini, of Milan’s Yes Marini advertising agency.

The static logo looks quite nice, but the animated version appears to be even more powerful as you watch first the wheel and the fork slot into place. EICMA sees the fork almost appearing as a wing, to give added dimension to its new logo. However, we’d add that it also looks like a slightly tilted Power On symbol, of the kind we all see and interact with on countless electric and electronic devices every single day.  

Turn on your bike and let’s go for a ride. Leave all your troubles behind, because two is the optimal number of wheels for an extremely good day. What will EICMA 2021 bring? As more OEMs confirm attendance for the November event, it looks more promising all the time. Only a few more months until we find out. 

~And as always…

~Live Free Ride Hard~




Let AMERiders give you the info on Electric Kick Scooter Racing & EICMA Adopts New Logo and Slogan.

Don’t forget to come visit us for all your Motorcycle Apparel needs.

And as always don’t forget to send us your stories, pictures, and events for posting to GALLERY.AMERIDERS @ GMAIL.COM  and we will post them for you. The more people that know about your event the better and we are offering free advertising. We would also love to hear about your rides and love to see those bikes so send those stories and pictures.

Like what you just read? Share it on social media ( Facebook, Twitter, Pinterest, Google+, and Instagram) with others and let them get the information and benefit from it as well.


Leave a Reply

Your email address will not be published.