Reaction to the event was mixed, with a lot of people giving this marketing maneuver a very low rating, but they watched it, which is exactly what Harley is after. Hype. Seems some people think they should sink that money into product development, but if “the same old” is what their clients want, why would H-D waste the change? Better to have fun and let your customers make modifications on your behalf.

Maybe that’s the way to do it: pour the dollars into advertising and let the fans fiddle with fabrication. Flatter them by poaching their ideas and then, presto, crowd-sourced custom creativity and a sense of agency. The bikes may not be getting much better, but the brand is still alive so perhaps these games and gimmicks are what their demo prefers. Different strokes for different folks. Horrible pun intended.

~And as always…

~Live Free Ride Hard~

2019 x games







Let AMERiders keep you up to date with information on the Harley and the 2019 X Games.

And as always don’t forget to send us your stories, pictures, and events for posting to GALLERY.AMERIDERS @ GMAIL.COM  and we will post them for you. The more people that know about your event the better and we are offering free advertising. We would also love to hear about your rides and love to see those bikes so send those stories and pictures.

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