The Pandemic Doesn’t Prevent Adventures or High-Performance Brakes.

Even though we have to practice social distancing this pandemic is not preventing anyone from having adventures or a high-performance brake manufacturer donating 1 mil in euro to stop COVID-19. AMERiders explains what we mean by this.

High-Performance Brake Manufacturer Donates €1 Mil in Euro

Brembo is known the world over for making some of the best braking systems for both two and four-wheeled vehicles. With major success in motorsports, Brembo brake technology was once seen only in high performance, top of the line motorcycles such as Ducati, Aprilia, and MV Agusta sportbikes. These days, Brembo makes braking systems for nearly all types of motorcycles—even low displacement machines through their subsidiary, Bybre. 

One thing that’s sure to put Brembo in an even more positive light is the fact that they’ve committed to donating €1 million to aid in the efforts against COVID-19. If you’ve been tuning in to the news the past few weeks, you’d know that Italy is one of the hardest-hit countries in the world—even surpassing the country this virus originated from, China. With the number of cases, and ultimately deaths due to the virus, rising by the day, there’s no doubt that whatever help can be given will go a long way.


Brembo’s donation will be used for research and development purposes in finding a vaccine or other solutions to the pandemic. Distributed among three major medical facilities within the region—Fondazione per la Ricerca Ospedale di Bergamo Foundation, the Papa Giovanni XXVII Hospital, and the Mario Negri Institute—Brembo, along with the rest of the world, seeks to expedite the cessation of this pandemic. 

Headquartered in Bergamo, Italy, Brembo is in the heart of coronavirus-stricken Italy. As such it is totally within character for Brembo to do such a noble act towards the defeat of this pandemic. After all, Brembo represents more than just incredible braking performance. Italian culture would suggest that Brembo, along with all other Italian companies that have made a global name for themselves, indeed represent Italy and what it means to be an Italian. In trying times like this, we all just need to help each other out to make things normal again.

Pandemic hasn’t prevented some adventures from going forward.

Since the initial COVID-19 outbreaks, “normal” life has screeched to a halt. The global pandemic crippled production, slammed the brakes on sales, and canceled/postponed industry events through the months of March and April. As the countries around the world cope with the reality of the crisis, governments and companies are utilizing a patchwork of methods for easing lockdowns and restrictions.  

Despite rising cases in India, Royal Enfield is keeping its Moto Himalaya adventure ride on the books. With the event scheduled for early August, the brand certainly has time to adapt to the ever-changing situation. Even if Moto Himalaya moves forward, Royal Enfield may need to consider implementing social distancing, personal-protective equipment, or reduced attendees to carry out the 20-person excursion.

On August 9, 2020, Moto Himalaya riders, instructors, and organizers will meet in Leh, a town in the Indian state of Jammu and Kashmir. From there, the group will set out from basecamp and ride Khardung La, one of the highest motorable roads in the world, and arrive at the small village of Nubra in the Ladakh Valley.  

Next, the pack will journey on to Pangong Lake, an endorheic lake at 14,270 ft of elevation that extends all the way to China. After riding along the Tso Moriri and Tso Kar lakes, the band of travelers will arrive back where they started in Leh. The eight-day trip will cover 950 km (590 miles) and will include dirt, mud, and tarmac riding. 

All participants will be riding Royal Enfield’s aptly named Himalayan during the course of the road trip. The small-displacement adventure bike features a 411cc, four-stroke single that produces 25 horsepower and 24 ft-lb of tour. While the model’s power is nothing to gawk over, the reliability of electronic fuel injection at high elevations should keep the group moving from one checkpoint to another.  

At $1,800-$2,000 for a single-occupancy room, the all-inclusive event is relatively affordable and allows participants to maintain social distancing. Hopefully, the brand can carry out the Moto Himalaya while minimizing exposure to the virus. If they can pull it off, it’ll go a long way for other events and bringing us back to “normal”.

~And as always…

~Live Free Ride Hard~




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