The H-D LiveWire is making the headlines yet again. The Motor Company confirmed in a press release published on Monday that production on the LiveWire has been halted. This isn’t linked to the models underwhelming sales, but rather due to a glitch in the quality controls, resulting in what the company describes as a “non-standard condition”. AMERiders has more on the subject.
Michelle Kumbier, the company’s chief operating officer, wrote in a memo viewed by The Wall Street Journal, which first reported the news. ” “This is disappointing for all of us,” Harley continues to sell the electric bikes but is working on a fix for its charging equipment, according to the Journal.
“As we lead in the electrification of motorcycles, we have delivered our first LiveWire motorcycles to authorized LiveWire dealers,” Harley-Davidson spokesperson, made in a statement to many media outlets “We recently discovered a nonstandard condition during a final quality check; stopped production and deliveries; and began additional testing and analysis, which is progressing well.”
Harley says it is in close contact with dealers and customers and has “assured them [customers] can continue to ride LiveWire motorcycles,” adding “as usual, we’re keeping high quality as our top priority.”
The news comes a week after Reuters reported that Harley-Davidson dealers were having difficulty selling the motorcycle, which is the company’s first and only electric model and has a $29,799 base price.
New motorcycle sales in the U.S., particularly to customers aged under 40, have been in the doldrums since the recession. Harley-Davidson’s revenues have dropped over the last decade. Harley-Davidson’s shift to electric motorcycles is a bid to hold down its loyal gas-motorcycle following while creating products to appeal to millennials and the on-demand mobility market.
A small number of the brand’s first electric motorcycle has apparently already been shipped to certain Harley dealers in September though no sales numbers have been released. According to certain sources, Harley-Davidson has asked customers to only use the professional-grade DC fast-chargers to charge the bike rather than their home charging set up. This leads us to believe that some units have indeed found a home. There hasn’t been any mention of a recall campaign at this point in time.
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